PIXELDRIP STUDIO
Internal Review · Not Client-Facing

The Shift: Client Edit Round 1

Pins by Chess Scott, June 30 + July 7, via the review link · plus 2 therapist feedback emails · Compiled July 8 · Site: theshifttx.pages.dev
How to approve: two categories below. Category A = Chess's 63 pins from the review tool. Category B = feedback that arrived by EMAIL from his therapists (Bri, Melissa), forwarded to Felicia. They are tracked separately and styled differently. Tell Rhea in session: "Approve all edits," "Pin 8: option B," "Skip M6," etc. Nothing deploys until you say go.
63 review pins
46 proposed edits
12 your call
4 answer back
1 praise
11 email items

Six threads run through everything

Category A · Review-tool pins (Chess, Workflow.design)63 pins left on the review link. Quotes verbatim. Pin 7 was deleted by Chess before submitting.

Homepage /

Pin 1Your CallPage positioning (pinned to the hero area)
"Kim Comment- On the main home page it very much feels like individual counselling for moms (not sure if goal is to focus on couples). I tend to agree."Chess (relaying Kim)
Positioning read, not a line edit. Melissa's crew echoed the density side of this (M2). Recommendation: treat as a homepage-balance pass: audit hero imagery + section order so couples/family/child work carries equal visual weight with individual. Scope it after the line edits land so we only touch the homepage once.
Pin 2EditWhy The Shift list + sitewide
"The term right-fit is used throughout but sounds weird/awkward."Chess
CurrentA real right-fit match · "…see if we are the right fit for you" (recurs across pages)
ProposedSitewide sweep: "the best fit", "the right therapist for you", or plain "a good match", varied by context so no single phrase repeats.
Pin 3EditTeam card, Chess's photo (also pin 52 on his bio page)
"Can we blur my AI nipples? Unless we're selling sex here. Your call."Chess
Fix: Iris retouches his headshot (darken/mattify the shirt area) once, and the corrected image replaces both the home team card and the bio-page portrait. If retouching fights us, crop tighter or request a replacement photo.
Pin 4EditTeam cards
"…the images on the individual counseling page expand when you hover over them and I would expect to be able to click the image and go to that profile… I do see the link below as well but that was my UX."Chess
Fix: make the whole therapist card (photo included) a link to the profile, everywhere the card pattern appears (home #team + service-page therapist strips + team index).
Pin 5Your CallHow it works, step 3
"Humble vs Atascocita?"Chess
CurrentStart sessions in person in the Humble area or virtually from anywhere in Texas…
The office address is Humble, TX, but the location reads Atascocita to locals. Same question again at pin 9. Options:
A (recommended) One policy: "in Humble, serving Atascocita, Kingwood, and the Lake Houston area" on conversion copy; "Lake Houston area" as the umbrella brand phrase elsewhere. Confirm with Chess which single city he wants leading.
B Swap to Atascocita-first where locals will read it (how-it-works steps, reviews lead), keep Humble on address/NAP surfaces.
Pin 6Your CallHow it works, step 1
"Maybe 'book with the counselor who feels like the best fit or choose any our 1st available appt and we will match you with the best fit. You will always have the opportunity to speak with our recommendation with no obligation?' Kinda runs contrary to the next bullet but the consultation is very administrative."Chess
CurrentBook a free consultation. A short, no-pressure conversation. Tell us what is going on, ask anything you want, and see if we are the right place for you.
ProposedBook a free consultation. Pick the counselor who feels like the best fit, or grab the first available time and we will match you. The consult itself is quick and administrative, and you can always speak with the counselor we recommend first, free, no obligation.
Same story then gets told on /how-it-works/ (pin 54) and Chess's bio (pin 51). Approve the framing once and we apply it consistently.
Pin 8Your CallNew Client Offer band (decision also covers pins 56 + 63)
"I vaguely remember discussing this but I think a better offer (given the more affluent client we are seeking) is a money back guarantee on the 1st bundle if they don't feel like we are the right fit. Also, we offer same day appointments and consultations. Speaks to speed, convenience and guaranteed results. Thoughts?"Chess
CurrentStart your journey with 3 free sessions. First-time clients who book a 3-session bundle receive three additional sessions at no extra cost…
This is the biggest single decision in the round. Options:
A Full swap: money-back guarantee on the first bundle + same-day availability as the headline offer. Premium positioning, zero discount signal.
B (recommended) Guarantee leads, six-for-three retires. "Start with confidence: if the first bundle doesn't feel like the right fit, we refund it. Same-day consultations available." One offer, one promise, easy to keep. (Melissa separately flagged the 3+3 FAQ language as confusing, M5, and floated a membership, M6, so the offer surface is getting rebuilt either way.)
C Stack both (guarantee + six-for-three). Strongest pull but discount + guarantee together reads conflicted for an affluent audience.
Worth a 10-minute Terry-Chess alignment before we touch copy; it propagates to the home band, /faq/ offer answer, and the /counseling-rates/ card Chess marked "TBD" (pin 63).
Pin 9Your CallReviews section lead
"Once again, Lake Houston vs Humble or Atascocita?"Chess
CurrentReal people from the Lake Houston area who weren't sure where to start. This is what they found.
Resolves with the pin 5 geo policy. No separate decision needed.

Individual Therapy /individual-therapy/

Pin 10EditCommon reasons, card 1
"'Anxiety that runs in the background'"Chess
CurrentAnxiety that runs the background
ProposedAnxiety that runs in the background
He caught a real typo. Nice.
Pin 11EditProcess intro copy
"Good place to highlight that we collaborate or work with them to 'build a path forward…' I highlight this in the consultation because the perception is we just give advice all day."Chess
Proposed additionTherapy here is not advice-giving. Your therapist works with you, as a collaborator, to build a path forward that fits your life.
Pin 12EditProcess step 2 (first session)
"It kinda is a formal intake but we frame it in a way that lets them know they don't have to come in ready to talk about the big heavy stuff right away."Chess
ProposedYour first session is a 90-minute intake: your therapist gets the full picture at your pace. You don't have to arrive ready to talk about the heaviest things. You set the pace.
Pin 13EditFAQ: Does insurance cover individual therapy?
"Superbills may also count against their deductible."Chess
Proposed addition…superbill you submit to your insurance company for potential out-of-network reimbursement, depending on your plan. Superbilled sessions may also count toward your deductible.
Pin 14EditFAQ: counselor vs psychologist
"We are LPC-Associates, actually though Bri and Melissa are both almost fully licensed. I think the general public doesn't know the difference, nor do I want them to get lost/hung up on that. I would frame a Counselor/Therapist, a psychologist and a psychiatrist (prescribes meds) without introducing the designations. Also, we may refer them to one of the other mental health professionals to support their specific needs, if required."Chess
CurrentThe answer walks through LPC training/scope with license terminology.
ProposedRewrite as three plain roles: counselors/therapists (talk therapy, what we do), psychologists (testing and evaluation), psychiatrists (medical doctors who can prescribe). Close with: when your needs call for one of the others, we help connect you. No designations in the public copy.
Pairs with the credential accuracy work in B1/B2 (bios stay accurate; marketing copy stays designation-free).
Pin 15EditFAQ: online sessions
"Maybe 'Most of our therapists offer…' because I don't actually. Your call though."Chess
CurrentYes. We offer both in-person and virtual sessions through a HIPAA-compliant platform.
ProposedYes. Most of our therapists offer both in-person and virtual sessions through a HIPAA-compliant platform.
Accuracy beats symmetry here; taking his suggestion as written.
Pin 16EditFAQ: anxiety and depression
"We stronly encourage people to reach out before they completely fall apart because typically people who reach crisis are in therapy for longer and more frequently."Chess
Proposed additionYou don't need to wait until things fall apart. Reaching out early usually means shorter, lighter work; people who wait for a crisis tend to need more time and more frequent sessions.
Pin 17Answer BackFAQ: How much does therapy cost?
"You seem to have intentionally not given bundled pricing specifics here. I assume that's by design. Share your logic, please. i don't disagree, just curious."Chess
Answer for Chess: yes, by design. Bundle numbers live on /counseling-rates/ and the sitewide FAQ, so pricing changes only ever touch one surface, and the service-page FAQ pushes the conversation ("ask us about current bundle options") instead of anchoring on a number mid-story. One catch we found while verifying: this FAQ says $200 per session while the sitewide FAQ's bundle math says $450/3 = $150 individual. That inconsistency predates this round (it was already flagged in faq.ts) and the offer decision at pin 8 is the moment to reconcile it.
Pin 25Answer BackHero lead capture (appears on every service page)
"There is one of these on each service page. Will we know which page the request comes from because we can link specifically to an Individual consultation vs a couples, vs a child, etc…?"Chess
Answer for Chess: yes, already built. Every lead email includes a "From page" line with the service it came from, and the booking handoff is context-aware per service. Nothing to change.

Family Therapy /family-therapy/

Pin 18EditProcess step 2 (first session)
"90 minute assessment (intake if that lands better) The Intake/Assessment is 90 mins regardless of service type, fyi"Chess
CurrentYour first session, as a family. A 50-minute introduction…
ProposedYour first session, as a family. A 90-minute intake…
Fact fix applied sitewide: individual and couples already say 90 minutes; family, child (pin 21), and teen (pin 33) say 50. All three get corrected in one pass.

Child Counseling /play-therapy/

Pin 19EditMega menu label
"Child Therapy?"Chess
CurrentPlay Therapy · Child-centered therapy through play
ProposedChild Counseling · Ages 3 to 12, through play-based therapy
The page hero already leads "Child Counseling" (that was the locked strategy: de-emphasize "play therapy"); the nav label just never caught up. URL slug stays /play-therapy/ for SEO.
Pin 20EditHero copy
"Strange Phrasing Maybe '…what they don't have the words for.'?"Chess
CurrentA safe space where your child can express what words cannot reach.
ProposedA safe space where your child can express what they don't have the words for.
Pin 21EditProcess step 2
"90 mins"Chess
Same sitewide intake fix as pin 18: the child first session becomes a 90-minute intake (framed at the child's pace).
Pin 22EditTherapist strip
"Jessica doesn't work with kids, nor does Melissa"Chess
CurrentStrip shows all five: Chess, Bri, Jessica, Jordan, Melissa
ProposedShow only the child-work roster: Chess, Bri, Jordan (confirm exact roster with Chess)
We'll also ask which therapists belong on the teen page while confirming, so the strips reflect real caseloads everywhere.
Pin 23EditFAQ: how many sessions will my child need
"In our experience, the longer an issue is put off the more time it takes to help the child reach their goals. You can wordsmith that."Chess
Proposed additionOne pattern we see consistently: the longer a challenge goes unaddressed, the more time it takes to help a child work through it. Starting early usually means a shorter road.
Pin 24EditFAQ: new question
"Do I need to do anything to prepare my child for therapy? No, we have actually found that the less expectations a child has going into therapy the more responsive they are, esp. in the beginning. If they have questions or concerns, the parent can encourage them to ask the therapist together.- Wordsmith"Chess
Proposed new FAQDo I need to do anything to prepare my child for therapy? No. We have actually found that the fewer expectations a child brings into therapy, the more responsive they are, especially at the beginning. If your child has questions or worries, you are welcome to bring them up with the therapist together.

Couples Counseling /couples-therapy/

Pin 26EditHero
"My wife's feedback was that she didn't know what Gottman was so maybe a blurb about that. Preimminent relationship couisneling system, research backed, etc…"Chess
CurrentGottman-informed couples counseling to help partners reconnect, communicate, and rebuild trust.
ProposedCouples counseling informed by the Gottman Method, one of the most researched and respected approaches to relationship therapy, to help partners reconnect, communicate, and rebuild trust.
Pin 27EditProcess step 1
"One partner or both can participate."Chess
Proposed additionStart with a free consultation… One partner or both can join the call.
Pin 28EditFAQ: infidelity answer
"The comment about potential healthy separation is important but I don't like it framed within the specific context of infidelity."Chess
CurrentInfidelity answer includes "Sometimes the most honest outcome is a healthy separation."
ProposedRemove that line from the infidelity answer; move the healthy-separation idea to the "does couples therapy work" answer as a general truth about honest outcomes.
Pin 29EditFAQ: does couples therapy actually work
"'Real' is redundant here."Chess
Trim the flagged "real" in that answer's closing sentence (his pin sits on the willing-to-be-honest passage). Micro edit.
Pin 30EditFAQ: premarital counseling
"'…relationship, hopefully, before…'"Chess
Current…couples work at a different point in the relationship, before the patterns are set rather than after they have hardened.
Proposed…couples work at a different point in the relationship, hopefully before the patterns are set rather than after they have hardened.
Pin 31EditPlacement our call
"I'm not sure where it goes best but helping people understand that we view the relationship as the client in couples counseling, if communicated well, helps people understand that it isn't specifically about them as individuals but them in the context of the relationship."Chess
ProposedAdd to the "common reasons / how it works" seam: In couples counseling, the client is the relationship. It is not about deciding who is right; it is about the two of you, in the context of what you are building together.
Recommended placement: the process intro, where it frames everything that follows. It also pairs naturally with the pin 28 relocation.

Teen Therapy /teen-therapy/

Pin 32EditCommon reasons section
"Responsibility and Freedom One of the things we work on the most is helping teens/young adults and parents understand the relationship between increased responsibilities and increased freedom. This is one of the most difficult areas that a lot of families struggle with."Chess
Proposed new reason cardResponsibility and freedom The push-pull between more freedom and more responsibility is one of the hardest things families navigate. We work with teens and parents to connect the two, so trust grows on both sides.
Pin 33EditProcess step 2
"90 mins and could be teen and parent for a portion and individual for a portion. Sometimes we ask the parent to step out."Chess
CurrentYour teen meets their therapist. A 50-minute…
ProposedYour teen meets their therapist. A 90-minute intake that can flex: part with parent and teen together, part one-on-one. Sometimes we ask the parent to step out, and that is by design.
Pin 34EditProcess step 1
"We are also happy to offer a free consultation with just the teen/young adult because agency in their therapy is a key motivator for teens/young adults and reflects in higher motivation."Chess
Proposed additionPrefer your teen talks to us directly? We are happy to do the free consultation with just them. When teens have a say in their own therapy, they show up differently.
Pin 35EditOutcomes card 1
"and how to feel safe asking for support when they need it."Chess
Proposed addition…they stop carrying it alone, and they learn how to feel safe asking for support when they need it.
Pin 36EditOutcomes section
"For teen, child and family therapy it also models for young people what it looks like not to have all the answers and to seek help."Chess
Proposed additionBringing your teen to therapy also models something powerful: that you don't have to have all the answers, and that asking for help is a strength. (Adapted variants on the child + family pages.)
Pin 37EditFAQ: will you share what my teen says
"But even in these situations they teen will be involved in disclosure to the extent they are comfortable."Chess
Proposed additionThere are situations where confidentiality has limits… Even then, your teen is involved in what gets shared, to the extent they are comfortable.
Pin 38EditFAQ: how do I get my teenager to agree
"We are also happy to have a free consult with the teen."Chess
Add the teen-only free consult to this answer too (same fact as pin 34, told where parents are actually reading).
Pin 39EditFAQ copy
"Don't like 'a minor is a minor'"Chess
CurrentA minor is a minor, and we meet them where they are.
ProposedWe meet every young person where they are.
Pin 40EditCommon reasons section
"A lot of this reads like 'normal' teenage behavior so I think addressing that head on can be fruitful. Differentiating between normal teenage behavior and something more is something we can offer but we see value in erroring on the side of caution and encouraging counseling."Chess
Proposed addition (closes the reasons section)Is this normal teenage behavior, or something more? Honestly, sometimes it is hard to tell, and that is part of what we help you figure out. When you are unsure, we would rather you err on the side of a conversation.

Group Therapy /group-therapy/

Pin 41EditOutcomes card
"'..people who really do…'"Chess
CurrentIn group, you sit with people who already do.
ProposedIn group, you sit with people who really do.
Pin 42EditOutcomes card 3
"'…who are experiencing their version of a similar challenge'"Chess
Swap the flagged phrase in card 3 for his wording: people in the group are experiencing their version of a similar challenge.
Pin 43EditFAQ: disclosure
"'The hope and expectation is that group members agree…' We can't say it will be because we can't guarantee that and members aren't help to the same standards therapists are."Chess
ProposedSoften the confidentiality claim: the hope and expectation is that group members honor each other's privacy; group members are not bound by the same professional standards as therapists, and we set that agreement clearly at the start.
Pin 44EditFAQ: insurance
"Most insurance doesn't cover group."Chess
Proposed additionWorth knowing: most insurance plans don't cover group therapy at all, so private-pay group work is the norm, not the exception.
Pin 45EditFAQ: who is group for
"Group is also great for people who have been doing individual therapy and are transitioning out but still want the accountability and support as they implement the skills from their individual therapy sessions."Chess
Proposed additionGroup is also a strong next step if you are wrapping up individual therapy and want accountability and support while you put those skills into practice.
Pin 46Your CallWhole page status
"We aren't currently offering group therapy and some of the groups we are currently considering are more psychoeducational. Think parenting classes, etc… Nothing here speaks to that and it may be a separate page. I assume we'll hide this page until we are offering something?"Chess
Melissa independently asked for named upcoming groups with dates (M4). Options:
A (recommended) Keep the page live for SEO but reframe: "Groups are forming" state with an interest-capture form (which groups would you join: divorce, empty nester, ADHD, parenting classes…). Turns the gap into a waitlist + demand data for Chess.
B Hide the page (unlink from nav, noindex) until groups are real.
C Split: keep group-therapy hidden, add a "Classes and Workshops" page for the psychoeducational offerings when they firm up.

Anxiety /anxiety/

Pin 47EditJourney step 6
"what to do when you have a return of anxiety symptoms. We don't use relapse so much anymore. Framing it as a return of symptoms seems to land better."Chess
Current…we focus on relapse prevention and maintaining the progress you've made.
Proposed…we focus on what to do if anxiety symptoms return and maintaining the progress you've made.
We'll sweep the whole site for "relapse" while we're in there.
Pin 48EditUnderstanding anxiety section
"It's not uncommon to experience anxiety and while experiencing the symptoms it is normal to seek a source of the anxiety, reactively. Ask yourself, is the thing I'm attributing these feelings to actually the cause/ important enough to me to feel the way I do about it?"Chess
Proposed additionWhen anxiety hits, it is normal to reach for a reason, reactively. A useful check: is the thing I'm blaming for these feelings actually the cause? Is it really important enough to me to feel this strongly about?
Pin 49Answer BackRelated articles
"I will read the attached articles in the future but don't want to hold up the website launch for that. Is it ok to review those at a later time?"Chess
Answer for Chess: absolutely. Article content is its own later phase; nothing about launch waits on it.

Kingwood /locations/kingwood/

Pin 50Answer BackAreas We Serve nav
"I assume this is primarily for SEO."Chess
Answer for Chess: correct. The location pages exist to win searches in each suburb, and they double as honest service-area coverage (one office, wide reach).

Chess's Profile /our-therapists/chess-scott/

Pin 51EditCTA card
"It may be worth mentioning that as the founder/owner I am uniquely suited to match client's unique needs/circumstances with the specific counselor whose demeanor, lived experience and training best suits them. I want people to understand that booking a consultation with a particular counselor doesn't have to mean that is who they are choosing as their therapist."Chess
Proposed additionAs The Shift's founder, Chess knows every counselor's strengths, style, and lived experience. Book a consult with anyone here; if someone else on the team is a better match for you, he will tell you. Booking with one counselor never locks you in.
Same matching story as pins 6 and 54; approved once, told three ways.
Pin 52EditYour CallBio photo + positioning
"My nipples are distracting! Also, what, if any, attention do we want to call to my business owner/high achiever offering/expertise?"Chess
Edit half: same photo fix as pin 3, applied here too. Your-call half: how loud to make the entrepreneur/high-achiever angle on his bio. He praised the performance-psychology footer teaser (pin 64), and that offer is its own parked initiative. Recommendation: one strong paragraph + link on his bio now ("Chess also works with business owners and high performers…" pointing at the teaser), full page when the entrepreneur offer ships.
Pin 53Your CallBio tagline
"Chess is curious…"Chess
CurrentChess gets curious about the person first, not the diagnosis or the crisis that brought them in.
Ambiguous pin: could be amusement, could be discomfort with the "curious" angle. Confirm with Chess whether the tagline stays. If it goes, we pull the replacement from his own consultation language (the collaboration/path-forward framing he gave us in pin 11).

How It Works /how-it-works/

Pin 54EditStep 1: Schedule
"Could be another good opportunity to say don't feel pressured to pick your counselor before booking, the consult is mostly administrative and if you would like to consult with your actual counselor before hand, that would be free also."Chess
CurrentBook a free 15-minute consultation. No commitment, no pressure, just a conversation to see if we're the right fit.
ProposedBook a free 15-minute consultation. Don't feel pressured to pick your counselor first; the consult is mostly logistics, and if you would like to talk with your actual counselor before deciding, that conversation is free too.

FAQ /faq/

Pin 55EditWhy private pay?
"Private pay also allows us to see clients more quickly as we usually have same day consultations/appointments available."Chess
Proposed additionIt also means speed: without insurance gatekeeping we can usually offer same-day consultations and appointments.
Pin 56Your CallIs there a new client offer?
"Replace with refunding the 1st bundle unless you think this is stronger for the clients i want."Chess
Same decision as pin 8; whatever wins there rewrites this answer (and fixes the $150-vs-$200 bundle math inconsistency at the same time).
Pin 57Your CallIs it worth it?
"How many times have they heard someone mention what they accomplished in therapy vs the number of times they've heard 'I wish I'd never started therapy.'? Too much?"Chess
He's proposing a rhetorical flourish and asking if it's too much. Our read: the contrast is genuinely persuasive, the phrasing needs one soften.
A (recommended) Add, gently worded: "Think about how often you've heard someone talk about what therapy helped them build, and how rarely you've heard anyone say they regretted starting."
B Leave the answer as is.
Pin 58EditWhy start with a bundle?
"Most clients appreciate the automatically renewing bundle vs having to navigate something else on their plate but we ca n certainly check with them before we renew. Coupled with our 'no questions asked' refund policy for unused sessions."Chess
Proposed additionBundles renew automatically so there is one less thing to manage, we check in with you before each renewal, and unused sessions come with a no-questions-asked refund.
Confirm the renewal + refund mechanics are actually live in Jane before we promise them (they become policy the moment they're published).
Pin 59EditWhat if I don't connect with my therapist?
"we'll connect you with the right counselor even if that person isn't one of our counselors. It's that important."Chess
Proposed addition…connect you with someone who might be a better fit. Even if the right counselor for you isn't one of ours, we will help you find them. It's that important.
Pin 60EditDiagnosis/medication FAQ
"We can also refer to other mental health practitioners who offer these services."Chess
Proposed addition…collaborate with your healthcare team when medication is part of your care plan, and we can refer you to trusted practitioners who offer these services.
Pin 61EditWhere are you located?
"Link to google and/or map of the immediate area with a pin at our location?"Chess
Fix: link the address to Google Maps + drop the same service-area map embed the location pages already use into this answer. Also a natural home for his GBP "leave a review" link once he sends it (standing open item).

Counseling Rates /counseling-rates/

Pin 62Your CallPage discoverability
"I don't see a way to get here beyond the…hell, I actually don't know how I got here. I do see it at the bottom now. I would think it should be more obvious but maybe not ???"Chess
He's right: the rates page is footer-only today. Options:
A (recommended) Add "Rates" to the header nav (top level, small) + a "Simple, transparent rates" link inside the mega menu. Private-pay practices win trust with visible pricing, and it pre-qualifies the affluent client Chess wants.
B Keep it footer-only + link it from FAQ pricing answers (soft discovery, keeps nav lean).
Pin 63Your CallNew client offer card
"TBD"Chess
CurrentNew client offer: Six sessions for the price of three…
Reads as "this card is pending the offer decision." Resolves automatically with pin 8.

Performance Psychology teaser footer

Pin 64 footer teaser "Chess Scott, Performance Psychology": "This sounds great! I want to hear more!" (The entrepreneur offer page is its own initiative, already in motion. His enthusiasm = green light energy for it.)
Category B · Email feedback (therapists, via Chess → Felicia)NOT from the review tool. Two emails Chess forwarded: Bri Foresman (July 1) and Melissa Reaux Dismukes (July 6). Tracked and approved separately from the pins above.
Chess's framing on the Melissa email, verbatim: "See below. i don't agree with everything but it's feedback. I'll address the practice specific stuff with her." So Category B items default to discuss before build, not straight to execution.

Bri Foresman forwarded 7/1

EditHer bio, /our-therapists/bri-foresman/
"I think the summary of my approach and offerings is too limited and misrepresents my teaching experience as direct counseling experience. I also think omitting my substance use and trauma work leaves something important out."Bri Foresman
She supplied full replacement bio copy (in the punch-list appendix): trauma-informed, attachment-based, Gottman Level 2, family systems + CBT, neurodiversity-affirming (autism, ADHD, IDD), 12 years special education, work with incarcerated individuals and adolescents affected by trauma and addiction. Fix: rebuild her bio from her own words per the client-content-verbatim rule (structure-only edits), and correct anything that reads teaching experience as counseling experience.
Your CallHer credentials + name, sitewide
"So my credentials would be LPC, LCDC… My upgraded license will have my name changed to Baum, so we can update that on the website. Depending on when changes are made, having my credentials reflect LPC instead of Associate might be ok. I become eligible on the 8th, and my understanding is the upgrade only takes a week or two to be approved."Bri Foresman
Timing decision, and it touches an earlier ruling (Jane says "Bri Baum", we kept Foresman on Terry's call; Bri herself now says Baum is coming on the license).
A (recommended) Now: add LCDC, keep "LPC-Associate" and "Foresman" (what's true today). The moment her upgrade is approved: flip to "Bri Baum, LPC, LCDC" in one commit. Nothing published ahead of the license.
B Hold all of it and change once, after approval (simplest, but her page under-credentials her for a couple of weeks).
Your CallService offerings
"I also think adding individual addiction counseling to our offerings would be a good idea… and the addictions counseling could be offered for adults and adolescents"Bri Foresman
New service line = Chess's business call, not a copy edit. If he greenlights it: an addiction-counseling service page fits the existing hub pattern, Bri's LCDC is the credibility anchor, and it feeds the SEO expansion phase. Recommendation: put it on the Chess agenda; build only after he confirms.

Melissa Reaux Dismukes forwarded 7/6

Your CallHeader, sitewide
"The client sign in needs to be at the top. If I am a returning client and I have to scroll to the bottom every time, I'm going to be annoyed."Melissa's friends (target demo)
"Existing Client Login" lives in the footer today. Fair point from actual returning-client behavior. Recommendation: small "Client Login" utility link in the header (right side, low visual weight so it doesn't compete with Book a Consultation). Cheap, real UX win.
Your CallHomepage density
"I feel like the front page has too much stuff on it. Most of that could be subsites."Melissa's friends
Echoes the pin 1 positioning thread. Recommendation: fold into the single homepage-balance pass (pin 1): tighten section count, push depth to the service hubs that already exist. One pass, both notes.
Your CallImagery, sitewide
"There needs to be a photo at the top of all of the providers together in one shot. I like the headshots because they look 'real'. The other images look like stock photography, and I don't like the look of the two very different image styles on the same page."Melissa's friends
Needs an asset that doesn't exist: a real all-team group photo. Recommendation: ask Chess to get one shot at the office (phone-quality is fine, we grade it); meanwhile Iris audits the stock-vs-real mix and tightens the imagery system so the styles stop clashing. Ties to M8's "stock feels cold" note.
Your CallGroup page
"Do we currently run groups? I'd love to see an 'upcoming' with dates and availability… 'Divorce' 'Empty Nester' 'Retired', etc are when people see themselves in description. I would imagine a 'social anxiety support group' or 'ADHD support group' is something that is getting googled often."Melissa
Confirms and sharpens pin 46: she wants named, dated groups; Chess says none are running yet. The pin 46 option A (interest-capture waitlist with named group types) answers both, and her named niches are exactly the checklist options.
EditFAQ offer language
"I like the new 'starter package' of buy three and get three to get people started, but the language on the FAQ is a little confusing."Melissa
Whatever wins the pin 8 offer decision, the FAQ answer gets rewritten for plain-language clarity (one sentence of mechanics, one of why). If six-for-three survives, lead with "buy 3 sessions, get 3 free" phrasing, which she instinctively reached for.
Your CallPricing model
"Have you considered a monthly membership as an alternative to packages? Most of my clients are struggling with decision fatigue and a recurring package buy in means they have to make a new decision… A 'set it and forget it' option might be helpful."Melissa
Business-model idea, not a website edit. Belongs in the pin 8 offer conversation with Chess (note his pin 58 comment already leans this way: auto-renewing bundles + check-in + refund policy is 80% of a membership). Park unless Chess bites.
Your CallOffice presence
"I didn't see anything on the website highlighting the actual office and the chance to be in the same space with your therapist. The power of co-regulating and blocking off all distractions… It's not just another meeting or appointment on a screen. Maybe a virtual tour of the office?"Melissa
Strong differentiation idea for a private-pay practice. We have real Suite 125 office photos in the asset library already. Recommendation: a "The Space" section (contact page or how-it-works) built from the real office photos now; a proper photo/video tour when we can schedule a shoot. Needs a Chess yes on framing.
Your CallMobile experience
"I like the aesthetics on a computer much more than the mobile site. The mobile does feel overwhelming to me. The stock pictures feel cold and impersonal."Melissa
Two notes in one: mobile density (real: long stacked sections on small screens) + stock imagery temperature (same thread as M3). Recommendation: a scoped mobile pass on the homepage + top service pages: tighter section spacing, trim decorative imagery on small screens, hero height check. Fold the imagery answer into the M3 audit.